Wednesday, November 5, 2014

Powers of Two: Finding the Essence of Innovation in Creative Pairs

This book has so many interesting ideas and complete thoughts in it I couldn't believe how much I learned from this book.  The author does a perfect job of writing this book and explaining everything that is going on in his mind and his thoughts on the topic of the book.

Shenk's big idea is that creative pairs are the most effective. He gives Lennon and McCartney as an example that runs through the book. Unfortunately, he dilutes his arguments by conflating genius and creativity, and then compounds the confusion by using examples such as Warren Buffett and Magic Johnson, who are certainly wildly successful, but not what we normally think of as creative. Then he throws in some business partners, making it seem that Powers of Two can be used as a How-to guide to increasing your creativity at work.

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